Our Story

In 1972, J. Daniels Optical opened on Norfolk Street in Simcoe, providing family
eye care to Norfolk County. In the early 80s, Bob Taylor was hired. Bob later purchased J. Daniels optical, keeping the name because it represented a trusted local eyecare brand.

Now, 35 years later, Bob’s sons, Dr. Jordan Taylor, optometrist, and Ryan Taylor, office manager, have joined the family business. With an entire staff of Taylors, Bob, Jordan and Ryan decided a it was time for the name to reflect the future.